How do I make my music go viral through digital marketing?

Updated: 5 days ago

What is Marketing?

Now dictionary says, marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses or directly to consumers.

digital marketing

And, digital marketing is just amazing! Wouldn't that be great if 5 billion internet users see your music video when they search for a specific genre on google? It sounds impossible. But even if we get about 2 percent of the views, that is roughly this much!

Yes, this post is about going viral on the internet via Digital Marketing!

Hey guys, I want to share with you all, how we can get more traffic to our music. It could be your music video that you put up on YouTube or on other streaming platforms such as SoundCloud, Vimeo, Apple Music, Spotify etc.

music marketing in facebook

You might have heard about backlinks. If not, this is a term commonly used by professional marketers. Backlinking means getting views of your content from other sources. If the backlinks are from good websites, search engines like google think that the content is good enough for more people to see or listen to.

We can clearly see how many backlinks YouTube has and that is the reason it is ranking way higher than any other video streaming sites.

Similarly, if our content has good amount of backlinks, it will rank on google pages when people search for a keyword, say "hip-hop music".

youtube backlink music marketing

Suggested read: Making money being a music producer!

There are tons of videos and blogs on the internet which helps us know how important backlinks can be for our content.

Obviously Social Media can help. However, one thing to be noted is the views that we get from social media are not considered much of a value by Google or other Search Engines, like they do for backlinks from other relevant websites. In-fact, social media links are not even considered as backlinks.

So in order to speed up our process of sharing our content with the world, we need to try something new that not much of the beginners are aware of. Yes, its creating backlinks from websites. In this way, google and other search engines will push your content to a much wider audience. That is almost 4 billion google users. Wouldn't that be amazing?!

music marketing via google

Read below to know how we can move a step ahead in reaching out to much more people.

Firstly, OUR CONTENT ( MUSIC ) should be good enough. Music is something which should be good for people to listen to. Even though marketing play an important role, if our content is good, it will spread exponentially.

And secondly, we need to find some relevant websites from which we can get the backlinks from. Forums in websites are good for backlinks. We need to find out some forums which are relevant to our music genre. In order to do that we need to search for forums with keywords.

Like this:

hiphop forum music marketing

Next, all that we need to do is comment on threads of people who have already joined in the forum and are in need of answers. Do not spam. We will be right away banned by the moderator. We need to read the rules before we can start pasting our links. And abide by rules just like humans. It is to be noted that even a couple of backlinks from the website will be very much beneficial for our content and search engine rankings.<